MARKETING & INVESTIGATION
For the last fifty years our Marketing Department has conducted
a wide range of marketing research studies and consumer surveys
in Miami, New York, Chicago, Los Angeles, as well as other parts
of the country and abroad, in categories such as Food & Beverage,
Health & Beauty Aids, Supermarkets, Retail, Financial Institutions
and Insurance Firms.
The
experience has enabled us to compile and continuously update representative
demographic data, concentrating on consumption of the various
Hispanic sub-groups in Miami and other regions of the US.
MEDIA
Our Media Department executes effective, accurate media programs
that generate results, regardless of budget constraints. In fact
many our clients enter the Hispanic Market with nominal budgets
in order to test results. Due to our media relationships, we are
able to negotiate cost efficient buys in many mediums. Our Hispanic
media experts can buy and traffic schedules rapidly and
effectively.
Our analysts, examine rating surveys
in order to get the best buying opportunities for our clients.